About the Author : Laura Kinoshita @lkinoshitaI am a long-time student of media, journalism and communication and enjoy talking about what works and why. Each day I wake up and to read news that is increasingly coming from the Web and Twitter because I can customize those tools for my own, unique interests. It's fascinating that more than 70% of all the information I read is put forth by people trying to influence opinion. I like to watch a newstream at the source, then watch it twist and turn and trickle over various news intermediaries, landing on the shores of public opinion. I like to talk about what I think works, and what doesn't so that more people can form original opinions, based on experience, rather than become part of the "echo chamber" that is repeating or retweeging key messages put forth by others. While I think "key messages" are an important branding tool, I expect people to use their own minds, reason and experience to add context and interpretation to those messages. That is ultimately what I am trying to do here ... to add some unique insights and shared experiences to collectively form better, more informed opinions.View all posts by Laura Kinoshita @lkinoshita →
