How to Keep Online Customers Engaged

I often get asked about how to keep online communities “engaged.” So, today, I found this fascinating quote:

TripAdvisor needs to keep reviewers reviewing, and an email message they sent to me suggests one way to do so. They don’t merely ask for more reviews but instead appeal to some of the motivations that Mass Influencers have for their social media activities.  The TripAdvisor message takes away doubt about readership of reviews and implies that those who post reviews have an audience eager for more content.  Here is what I received: Augie Ray, How Do You Keep Mass Influencers Engaged? An Example from TripAdvisor, Mar 2010

This article explains what works best–and what doesn’t–in getting people to talk about and share information about your product or service. It also goes into the mentality of your Web users, and why certain tactics work better than others. It’s a must-read for anyone struggling to keep customers engaged … and how to turn those customers into referrals! Take a look, and let me what you think!