How to Report the News

How to Report the News

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(c) 2010 BBC News

Why, after 50 years, have news reports boiled down to this essential format?

As hilarious as this clip is, sadly I think it summarizes what has (unfortunately) probably become the best format for TV news, especially for those age 40 and above. It probably came about after years of research, or either reflects the best of what’s known about how TV viewers watch TV. Effective for today’s generation? No. But they’re not watching TV news.

What do you think?

Let me know your thoughts by posting a Comment below, or Share This with your friends.

About the Author : Laura Kinoshita @lkinoshitaI am a long-time student of media, journalism and communication and enjoy talking about what works and why. Each day I wake up and to read news that is increasingly coming from the Web and Twitter because I can customize those tools for my own, unique interests. It's fascinating that more than 70% of all the information I read is put forth by people trying to influence opinion. I like to watch a newstream at the source, then watch it twist and turn and trickle over various news intermediaries, landing on the shores of public opinion. I like to talk about what I think works, and what doesn't so that more people can form original opinions, based on experience, rather than become part of the "echo chamber" that is repeating or retweeging key messages put forth by others. While I think "key messages" are an important branding tool, I expect people to use their own minds, reason and experience to add context and interpretation to those messages. That is ultimately what I am trying to do here ... to add some unique insights and shared experiences to collectively form better, more informed opinions.View all posts by Laura Kinoshita @lkinoshita →

  1. damon
    damon01-30-2010

    Most youtube clips are free game.

    If the poster didn’t want people to view them or embed them on blogs, they would turn off that feature when they post the video.

    One way or the other, the youtube user still get’s the “Hits” if the video is on Youtube or someone elses blog. Most experienced youtubers actually want their videos posted on folks blogs.

    • Laura Kinoshita @lkinoshita
      Laura Kinoshita @lkinoshita01-30-2010

      I wanted to disclose that as a comment because the topic came up in a class I took recently, and a lot of the people were confident it would be an illegal infringement of copyright. I totally agree with you, of course.

    • Laura Kinoshita @lkinoshita
      Laura Kinoshita @lkinoshita02-01-2010

      So check this out — I was on YouTube today and this is what it said:

      Important: Do not upload any TV shows, music videos, music concerts, or commercials without permission unless they consist entirely of content you created yourself.

      The Copyright Tips page and the Community Guidelines can help you determine whether your video infringes someone else’s copyright.

      By clicking “Upload Video”, you are representing that this video does not violate YouTube’s Terms of Use and that you own all copyrights in this video or have authorization to upload it.

      They then go on to say that if you didn’t create something ENTIRELY by yourself, then you MAY be infringing on Copyright .

  2. Laura Kinoshita @lkinoshita
    Laura Kinoshita @lkinoshita01-30-2010

    P.S. Notice how I used this clip under the “Fair Use” doctrine of U.S. Copyright Law, which basically states you can use small portions of copyrighted content for non-commercial and educational purposes, as long as your use of the material does not cause financial or other harm to the copyright holder.

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