Why You Need to Get Into Video
George del Barrio has been working with music brands on O‘ahu for more than 20 years.
Here, he talks about a course hes providing on O‘ahu that shares his methodology for social media optimization. I want to share this as an example of how videos can be an important part of your marketing toolbox. Videos are powerful branding tools, help increase search rankings and boost overall social media effectiveness. They can also reduce your administrative overhead costs and free up time within your organization, especially if your team spends a lot of time responding to the same 10 or 15 questions.
George also talks about using Facebook as a social media hub. That’s not a bad strategy considering Facebook is the #2 ranking site on the Web. However, I recommend companies focus on their Web site as their core hub instead. I say this because Facebook users prefer entertainment to business, and small business sites are struggling to get fans. Stand-alone Web sites tend to do better overall, especially if they are home to a successful blog.
Like George explains, you need video to let your audience “meet you,” gain familiarity with you as a problem-solver, and understand more about your background and where you’re coming from. Emotionally, videos connect to people. The outdoor setting George uses in this example carries unspoken messages about “success,” “values,” “lifestyle,” and “kama‘āina.”
What are your videos saying about you? Are your videos consistent with your brand? Do your videos support your key messages, or undercut them? For a consultation, Contact Me, or share your link in the Comments area below.
