Entries Tagged 'Corporate Strategy' ↓

How West Hawaii Businesses Use Social Media

I wanted to find out how West Hawaii compares to the mainland U.S. when it comes to using social media for business marketing. More than 100 West Hawaii residents responded to my West Hawaii Social Media Survey in April. The results are presented below in a 19-page report with 10 charts and interpretive analysis.

This is the first look at how West Hawaii uses the Internet and social media tools for marketing businesses.

Previously, this data did not exist. In this report you’ll learn:

  • The percentage of West Hawaii marketers using social media to promote their businesses
  • How much time West Hawaii marketers spend on social media
  • The benefits most associated with social media
  • The relationship between time invested and results
  • The most popular tools, and which tools are best for what purpose

If you’re a marketer in West Hawaii and sometimes wonder if your efforts will pay off, these results will guide you!

If you’re already investing in social media, this report will let you compare what you’re doing to those that have the most success.

West Hawaii Social Media Survey

Download the West Hawaii social media report here and feel free to share the report with others!

Remember, the nature of social media is to share, so if you find value in this report, please share it with your social network.

Most importantly, I need to know what questions YOU have. Tell me what the most useful information was for YOU in this survey, and what you would like to see in the next West Hawaii Social Media Survey. Use the comments section below!

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CEOs Must Balance PR Counsel, Legal Advice

I found this news item today, thanks to the Chicago Bar-Tender blog (http://tr.im/uuxb). 

A woman with 20 followers complained about a real estate company in this tweet: defamatory_tweet

In response, the company has filed a lawsuit against $50,000. In their lawsuit, they claim Amanda,

maliciously and wrongfully published the false and defamatory Tweet on Twitter, thereby allowing the Tweet to be distributed throughout the world.”

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