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Category Archive for: ‘Corporate Strategy’

Effective Product Positioning Statements

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How to create an effective product positioning statement. Includes step-by-step worksheet for writing your own.

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Why You May Need to Redesign Your Newsletter

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Why it may be time to redesign your newsletter

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How to Make Buyers Feel Good About Doing Business with You

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Adding your phone number to your header can quickly improve your sales.

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How West Hawaii Businesses Use Social Media

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This is the first look at how West Hawaii uses the Internet and social media tools for marketing business. Previously, this data did not exist.

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