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Category Archive for: ‘Public Relations’

Effective Product Positioning Statements

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by Laura Kinoshita @lkinoshita on 02-15-11 in Corporate Strategy, Marketing, Public Relations, Web marketing, Writing

How to create an effective product positioning statement. Includes step-by-step worksheet for writing your own.

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How Facebook Changes Will Affect Marketers

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by Laura Kinoshita @lkinoshita on 08-18-10 in Facebook, Marketing, Public Relations

How Facebook’s Aug. 23 changes will affect marketers

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2010 Prediction: Rise of Video

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by Laura Kinoshita @lkinoshita on 12-15-09 in Marketing, Public Relations, Web marketing

2010 Predictions for Social Media

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