Julie Ziemelis and I met with 80 Big Island small businesses and provided hands-on training in social media marketing.
Now you can attend the same training on your time–in the office, at home, even on your smartphone!
This is the exact same content that was delivered live on the Big Island in the Spring of 2011. You’ll get to attend both 1-hour classes, plus download your own personal copy of the Social Media Marketing Workbook.
Here’s What You’ll Learn:
The real value of using social media marketing in your business
Why inbound marketing is necessary in 2011
Why “interuption marketing” is dead and what you can do about it
Practical steps for radically improving your visibility
How to spend 60% less to get better-quality sales leads
Questions you should ask yourself before getting started
The 4 Steps to a successful social media strategy
The cultural shift marketers must make in their online approach
Easy ways to get started: basic tools, including blogging and SEO
How Google works, and why recent changes will actually HELP your efforts
Why inbound links are the “currency of the Web” (and what that means!)
Examples of real Big Island businesses being successful with social media
PLUS:
Real-life case studies taken from Facebook, Twitter, Yelp!, WordPress and FourSquare to show you what effective engagement looks like,
Examples from Facebook:
Hilo Bay Cafe
Body Glove Cruises
Kahua Ranch
Mauna Lani Bay Hotel & Bungalows
Kona Brewing Company
Examples from Twitter:
Huggos on the Rocks
Lava Rock Realty
Shops at Mauna Lani
Examples from Yelp:
Kona Kids
Peaberrry & Galette
Examples from WordPress:
MacArthur Realty
Big Island Real Estate Blog
Examples from FourSquare:
Ultimate Burger
Cost is just $97
In addition to the 22-page workbook, you’ll get the Lifestyle Real Estate Marketing e-book and a 5-page worksheet to guide you through the process of creating a buyer persona. You’ll also get a list of valuable resources where you can go to learn more for FREE.
Because it’s recorded, you can watch it any time you want–as many times as you want. You’ll get access to these recordings, workbooks and handouts for two years.
How does West Hawaii compare to mainland U.S. when it comes to using social media for business marketing? More than 100 West Hawaii residents responded to the first annual West Hawaii Social Media Survey in April. The results are presented below in a 19-page report with 10 charts and interpretive analysis.
This is the first look at how West Hawaii uses the Internet and social media tools for marketing businesses.
Previously, this data did not exist. In this report you’ll learn:
The percentage of West Hawaii marketers using social media to promote their businesses
How much time West Hawaii marketers spend on social media
The benefits most associated with social media
The relationship between time invested and results
The most popular tools, and which tools are best for what purpose
If you’re a marketer in West Hawaii and sometimes wonder if your efforts will pay off, these results will guide you!
If you’re already investing in social media, this report will let you compare what you’re doing to those that have the most success.
The purpose of the survey is to understand who is using social media in West Hawaii! I will also be comparing local and national trends to see how Hawaii compares to mainland U.S. Every response counts, and I especially need folks from West Hawaii to participate. So please help me get the word out. You can help me promote this on Twitter with something like:
“West Hawaii: Enter to win a $50 Costco Cash card by taking this 5-minute survey: http://conta.cc/hK3yct [please retweet!]“
Also, use the Share buttons below. Participants will get a copy of the results in about 3 weeks.
Laura Roeder has taught me a lot over the past year, and I admire her greatly for how much she has been able to accomplish over the past few years. I subscribe to the “Dash” newsletter, which she runs, which is also linked to her Facebook community. The Facebook group allows people to extend the learning of her workshops and share results of what’s worked best using her methods.
Recently, Laura got a question about how much time she spends on various social media tasks. Her response is probably the best one I’ve ever heard.
Twitter is like radio … extremely public …. a stream of information you can casually step in to and out of when it suits you. I don’t always have the radio on, but I like to listen (Tweet) over lunch and breakfast. Similarly, as “broadcasters” we need to be sensitive to our “followers” and only produce content our listeners will be interested in. Otherwise, they’ll switch us off (unfollow).
I use hashtags as a quick way to find groups of people talking about the same thing — #hawaii #marketing #taxes and so forth. I really like to use them when watching an exciting tennis match #federer or #wimbledon or for some people #lost to get live reactions from people as things occur. It can really add a lot of interest to a baseball game, too! (#Angels)
You can also use hashtags to get your profile in front of groups that might not know about you. Or to promote events among select groups of people, such as #editors and #business people. For stock investors, use the $ sign, as in $AAPL or $MSFT. Remember, everything you Tweet is indexed and archived by Google, so many companies use hashtags to add extra publicity to thier events and trainings. In fact, links to your Web site increase your Google search ranking, so your Tweets could even help you get found on the Web.
Hashtags are just simple ways to find other people talking about the same thing. They are often used when you don’t know who or where those people are, and vice versa. Sure, you can use Twitter Search for what interests you, but hashtags offer a highly focused way to find people who want to talk about that specific topic.
Remember: Use hashtags when you want to engage in a conversation topic. Use Search when you want to find instances of people using a particular word in conversation.
