Resources and support for solving challenges in public relations, marketing and social media
March 4th, 2010 — Writing
Sometimes you need to replace something in your document that takes several keystrokes. In this video, I show you how to copy something to your keyboard, then how to use those clipboard contents in a global search and replace.
This tip has saved me hours and hours (and hours) of time!
What has been YOUR most useful Word 2007 tip ever? Leave a Comment to let me know!
September 5th, 2009 — Marketing, Web marketing, Writing
I was recently asked by a client where I thought the company’s mission and values statement should go on their Web site. Rather than saying the first thing that popped into my head, I first had to consider how that content would support their overall Web content strategy.
You might have one and not even realize it! I say that because every business Web site has the same essential content goals — attract Web visitors and build relationships. Everything else, especially selling products, is secondary to those two things. Nothing else can happen, really, before those two things take place. So perhaps its more accurate to say that every Web site just has one goal: to build relationships with human beings.
July 31st, 2009 — Writing
