Laura Nystrom

We are expanding the SoCal Digital Studio LinkedIn Company Page to provide organizational business and marketing insights to arm you with resources to more effectively compete in our increasingly fluid business environment. Follow us! #linkedincompanypage #businessinsights #marketinginsights SoCal Digital Studio #businessmastermind

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Dive into the world of social media advertising with Intero Digital's guest blog post for our partners at Arizona Technology Council! Read more here on how top tech brands leverage social to gain a competitive edge: https://buff.ly/3W1ywOk

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Announcing a new Certified AI Digital Marketer program from the Direct Marketing Association of Northern California. Now is the time to master marketing AI skills to improve your job satisfaction or get a better job by taking advantage of the many AI for digital marketing courses available. Then, become a Certified AI Digital Marketer (CAIDM) to set your skills apart in the marketplace.

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🎉 Really excited about this one.... An interesting thing is happening in the performance marketing ecosystem: digital media has become slower and more aggregated in terms of feedback, while OOH and DOOH have become more granular with faster reporting, meaning there's a 'meeting in the middle' and OOH is earning its rightful place in the sales funnel. There's a lot to unpack, but looking forward to chatting on it! #performancemarketing #ooh

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How can organizations get started with building an #AI strategy? Merkle's Courtney Trudeau breaks down the fundamentals in this article for The Drum: https://bit.ly/4f9yB9B

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From concept to launch: Generative AI accelerates the product lifecycle https://slalom.ws/3NKekLc

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Have you been able to register for TECH360 yet? It's an excellent place for business leaders in organizations of all sizes to learn more about what is here and what is evolving in technology. Be in the know, register https://lnkd.in/en7Z3SQN

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73% of B2B buyers want to do their research independently before talking to sales. Yet most marketers still gate their best content behind forms 🤔 Ready to transform your demand gen strategy? Our new Folloze ABX Masterclass shows you how to deliver personalized content that builds trust BEFORE asking for anything in return. Learn how industry leaders like Workday and UiPath are using Account-Based Experience (ABX) to accelerate their pipeline and drive more revenue with less effort. Get the insights: https://bit.ly/428YJ0q #B2BMarketing #ABX #DemandGen #ABM #accountbasedmarketing #B2Bmarketers

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Yikes! -- Upwards of 35% of media productivity lost via the combination of IVT, MFA and non-viewable/measurable impressions. Day 2 kickoff insight from Association of National Advertisers In-House Conference in Carlsbad, CA. (May 14-16). Stat is from ANA's December '23 study on Supply Chain Transparency on Programmatic Media. Great reason to incorporate high speed MMM to complement a marketer's existing ROAS toolset to understand marketing's full contribution to achieving a brand's business goals (including programmatic). Josh Casarona, Chris Potts, Federico Salvitti #ANAInHouse, #MMM, #ROAS, #arima

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Senior leaders interested in integrating Generative AI into their organization need to prepare, says Protiviti’s Jim DeLoach. Here are a few questions to get you started.

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"Show and Tell" is a Path to Content Relevance #Marketers employ thought leadership to align their solutions with industry trends such as the adoption of artificial intelligence. Yet, it can be a challenge to devise an approach that moves beyond the "me too" of AI is important. That's why Karen Scott and the public sector team at Denodo do more than show -- they tell. In this example, it is five ways to get data AI-ready. #ContentMarketing #ContentSyndication #DemandGeneration #PublicSectorMarketing #FieldMarketing #IndustryMarketing https://lnkd.in/g66cS8_m

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Harnessing GenAI’s potential while addressing issues like hallucinations can accelerate your AI initiatives. Here’s what you need to know. #AI #Innovation #TechLeadership https://pwc.to/3Xugxk0

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Calling All Pacific Northwest Business Leaders! I’m excited to introduce a new market initiative specifically designed for the Pacific Northwest region. If your business focuses on B2B sales, I’d love to connect with you. I’ve prepared a short video that explains what’s on the horizon and how it could impact your business. #B2B #Marketinitiative #LetsGrow #Abstrakt

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Headed to San Jose this week for #IterableActivate! Looking forward to connecting with fellow marketers and discussing data management, multichannel customer journeys, and winback strategies that are making an impact. Let's chat and share insights at #activatesummit. See you there! #iterable2024 #digitalmarketing #emailmarketing

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